New IPO: Raj Television Network Ltd.
February 13th, 2007 by AnalystSalient Features of the Issue
Issue Opens on : February 14,2007
Issue Closes on : February 23,2007
Issue Size : 35,68,250 Equity Shares
Issue Type : Book Building
Face Value : Rs.10
Price Range : Rs.221/- to Rs.257/-
Tick Size : Re 1/-
Market Lot : 25
Minimum Order Qty : 25
Listing Stock Exchange : NSE, BSE
Main Objects of the Issue
Launching a new television channel.
Aiming to situate in the international market through broadcasting of existing channels, acquisitions and export of films.
Strengthen production facilities, to construct new studio premises, to produce short/tele-films.
Key strengths
Raj Television Network(RTL) holds the proprietary rights for most of the content produced.
RTL has positioned itself as a regional satellite television broadcaster in Tamil Nadu.
RTL holds the broadcast rights for the spiritual programs for maximum hours.
Weaknesses
Being a regional channel of Tamil nadu, it doesn’t have much scope in national and international advertising.
It does not command good market share in Tamil Nadu, due to tough competition from the popular channels like Sun TV.
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